Aurenvo
A boutique agency with 30+ premium listings was wholly dependent on Idealista. We built their own platform — filters, detailed listings, shareable URLs and aggressive local SEO.
The challenge
Genuinely premium positioning, yet online they looked no different from any amateur. Squeezed margins and zero direct relationship with leads.
Approach
Web development
Listings, filters (price, type, view), detail pages with a gallery and a per-property enquiry form. A dedicated URL for each property.
Marketing & strategy
Local SEO ("homes in the Costa Vicentina"). Editorial content about the region. A newsletter with early listings before Idealista.
Visual system
Palette
Typography
Cormorant Garamond
Archivo
Gallery — desktop
Gallery — mobile
Featured elements
Outcome
30% of enquiries moved to the owned channel within 3 months. Average time on a listing: 4 min (vs 40s on Idealista).
What we learned
The value of your own platform isn't to replace Idealista — it's to open a direct channel for higher-intent leads.
Next project
Civoryn
Professional services
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