Dermae
A clinic with a loyal base but losing new enquiries to an outdated site. We added online booking and jargon-free copy.
The challenge
The site was a digital brochure. Bookings came through Instagram, flooding the team with basic questions.
Approach
Web development
Next.js, SEO-friendly, online booking. Each treatment with its own page, FAQ and starting prices. Mobile-first.
Marketing & strategy
Jargon-free copy. Three personas with mapped questions. Google Business and Instagram aligned with the site.
Visual system
Palette
Typography
Fraunces
Hanken Grotesk
Gallery — desktop
Gallery — mobile
Outcome
Live in 6 weeks. Booking flow 60% shorter. A visible drop in DMs with basic questions.
What we learned
The problem wasn't a lack of traffic — it was losing contacts at the wrong moment. UX over a cosmetic redesign.
Next project
Figmivo
Product
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