Figmivo
A Portuguese vinyl collectible-figure brand needed a presence before launch. A pre-sale landing page with a rotating 3D gallery.
The challenge
A launch with no prior audience. A niche category — the message had to be visual, not textual.
Approach
Web development
A lightweight landing with a 3D gallery (Three.js), drop subscriptions, a stock counter and an Instagram feed integration.
Marketing & strategy
Four weeks of anticipation with "drops preview". Daily Instagram content. A VIP waitlist with early access.
Visual system
Palette
Typography
Unbounded
Outfit
Gallery — desktop
Gallery — mobile
Outcome
The newsletter passed 500 subscribers before the first collection. The first run sold out in 72h.
What we learned
For premium physical products, the landing is less about selling and more about building anticipation.
Next project
Ollume
Restaurants
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